Don’t Get Bounced Back: Why Your Website Needs SMTP

Ever filled out a contact form on a website and never heard back? It’s a frustrating experience, for you and the website owner. One culprit could be the lack of a Simple Mail Transfer Protocol (SMTP) setup.

What’s SMTP and Why Does My Website Need It?

Think of SMTP as the invisible postman of the internet. It’s the protocol that securely delivers emails between your website and the recipient’s inbox.  Without SMTP, your website might rely on a less reliable method  to send emails, often leading to messages disappearing into the spam bin.

Here’s why having SMTP on your website is a smasher:

• Improved Delivery Rates:

  SMTP ensures emails reach their destination, boosting the chances of you getting those important customer enquiries or feedback forms.

• Enhanced Credibility:

  Emails sent through your own domain (e.g., [email address removed]) instead of a generic server address appear more professional and trustworthy.

• Goodbye Spam Filters:

  SMTP servers often have built-in authentication to stop spam, increasing the likelihood your emails land in inboxes, not junk folders.

Setting Up SMTP: Easier Than You Think

Many website platforms and hosting providers offer user-friendly ways to configure SMTP.  You might even be able to leverage your existing email provider (Gmail, Outlook, etc.) for website emails.

Don’t Let Your Website Emails Get Lost

By implementing SMTP on your website, you’re ensuring clear communication with your visitors and potential customers.  It’s a small investment with a big return, so don’t delay in upgrading your website’s email game!